Passport Scotch

Passport Scotch is so widely sold in Brazil and Mexico that many consumers believe that it is locally distilled. Our task was to increase the quality Scotch cues, whilst maintaining Passport as an accessible and ‘entry’ Scotch brand for consumers.

AIR WEB_Page_Passport 4 copy

A key change was to reverse the label colour away from black, to increase stand-out and Scottish heritage.

AIR WEB_Page_Passport 1 copy

The Passport marque was carefully re-designed to place more emphasis on the name rather than the Scotch descriptor with the addition of a regal crown.

AIR WEB_Page_Passport 3 copy

The five crests were redrawn and refined to bring them to life and use them more fully in communication.

AIR WEB_Page_Passport 5 copy

For the first time, Passport now has an outer carton that, when placed on shelf using the faces in sequence, creates fabulous stand-out.

AIR WEB_Page_Passport 2 copy

A new bottle and two glass VAP has dramatically increased sales at Seasonal peaks.

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00 44 7966 929 652 (Robert)

Email: robert@airinnovation.eu  

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