Milka China

Structural Pack design innovation to enable Milka to enter China with gift-worthy affordable share packs, that would be competitive yet unique versus the leading Dove brand.

milka2

Quick sketches at the beginning to define credible start-points.

Soft wavy1

Development of 3D visuals to test consumer appeal.

Milka2_2

Ensuring a broad mix of concept styles.

Milka1_2

Detailing for commercialisation.

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