Why Nut?

An experiment within an established global organisation to behave like a ‘start-up’ in both style of branding and speed to market. Strategy, naming and pack design were all in close collaboration with a small ‘close-knit’ Marketing team.

why nut 1

Developing a ‘nothing to hide’ tone of voice.

why nut 2

Catchy slogans – Hungry to Happy!

Dive in-49

Simple bold graphics and strong shelf ready packs.

Air Innovation are based in London:

131 Rosebery Road,

Muswell Hill,


N10 2LD

© 2018 Air Innovation

00 44 208 444 5596

00 44 7966 929 652 (Robert)

Email: robert@airinnovation.eu  

Skype: robert.j.monaghan


00 44 7740 945 586 (Gavin) 

Email: gavin@airinnovation.eu 

Skype: gavblake